Brand
Arogya World · MyThali
#TurnThePackage · #MeriHealthyWaliDiwali
MyThali is a global health non-profit initiative by Arogya World, dedicated to combating non-communicable diseases by promoting health education and balanced nutrition rooted in Indian dietary guidelines.
The task was to create awareness around healthy eating habits — helping audiences interpret food labels, make informed choices, and adopt balanced meal patterns through social-first storytelling.
The idea
Campaigns were built around MyThali's unique proposition — Poshan (good nutrition) and portion (eating the right quantity) — through targeted social arcs including #TurnThePackage, #RedSareeChallenge, #NotSoFast, and #Superchef Challenge.
Paid promotions and creator collaborations amplified reach while keeping the message accessible, festive, and culturally relevant for Indian audiences.
Execution
Ran multi-track social campaigns educating the public on reading packaged food labels and making healthier choices.
Activated 50+ influencer collaborations across Instagram reels, stories, and festive content including Meri Healthy Wali Diwali.
Deployed paid social to extend reach and drive engagement across priority health and lifestyle audiences.
Results
- 2.3M+ reach across campaign activity
- 50+ influencer collaborations
- 2K+ follower growth on priority channels
- 1.4M+ individuals reached through MyThali Instagram posts, celebrity reels, and influencer videos during festive campaigns
2.3M
Campaign reach
50+
Influencer collaborations
1.4M+
Festive campaign reach
